![]() ![]() Today, you need to know not only the preferences of your customers, but also their behavior or their purchase intentions, and those are just two examples of the level of detail you can reach. Years ago, you just needed to survey a sample of your customers. The amount and variety of data you can count on today to support your decisions are immense. With the arrival of information technology, everything in business has changed dramatically. If you want to create a sustainable business over time and create value for your customers, they must be at the center of your strategies and, going further, at the center of your business. However, although we are aware of the importance of the client, you don’t often have them in mind when you propose your competitive strategies in the market. ![]() You will agree with me on the fact that, regardless of the sector in which you work, customers are essential, since they are the ones who finally buy products or services and allow business to be profitable and grow healthy. We will stop talking about “data in the cloud” for now to talk about how data can help us to better understand our customers. In this week’s article, we are going to talk about a slightly different topic than what we have been dealing with in the previous weeks. ![]()
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